Wednesday, January 18, 2006

Crazy, Busy Today

I met with Marsha who is the head honcho making the North Texas Irish Festival, CityArts, Chili Pepperama, etc., all successful events. She's been tagged to handle the logistics for the Million Dollar Ride For Children that will be held in the Dallas West End on September 8 & 9.

Personally, I am quite pleased that Marsha is involved. She is very dynamic and business oriented when it comes to events. I think a lot of the bike rallies have lost a grasp on what makes a good, profitable rally. There are just far too many tales of woe regarding people not being paid that were involved or empty promises.

She cracks me up - when she was first contacted about the event she said she took it because she knew I would know a thing or two about bikes! Ha! Ha! Truth is I don't know jack about bikes -- I know how to start mine and ride it. What I do know is some of the personalities and the media side of it all. I learn more every single day.

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Nicky Bootz & Russell Mitchell are going to be at the New Jersey MC Spectacular this weekend.

Nicky is so kewl -- he's sending some shirts for Brice Judy's memorial ride which is tentatively being planned for Sunday, January 29. Details are still being finalized though but everything will be online at www.2WheelPassport.com. All the proceeds will benefit the American Cancer Society.

Still trying to figure out a way around the whole poker run situation since the Texas Attorney General has ruled that it's illegal -- game of chance rather than game of skill. Somewhere someone gave the example of a fishing tournament being a skill.

Now it's probably just me but I understand how bowling can be a skill or archery -- but fishing? Is fishing really a skill? Sit on one's ass, guzzling beer and draping overpriced lures into murky water is a skill?

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On another note, stayed busy with the product placement today. I kind of find it odd that the people whom I have started dubbing "old school advertising" are having a hard time grasping the concept of product placement.

It kind of reminds me of 1998 when I was working in the tech world. People did not understand why an internet site was important. It was just a gadget, new fangled thing. But the ones that jumped on the bandwagon first and did their site correctly in way of design and marketing really kicked ass.

It took about a year but then their counterparts were seeing that the web was not a luxury but a necessity.

The same thing is going on with advertising and marketing now -- producing a program and broadcasting it for periodic interruptions of commercials is no longer going to be the norm. With the advent of TiVo, Ipods, etc., people aren't watching ccommercials so the only way to get a product before the buying public is to have it included in the show -- whether that be a product that is used, apparel with a logo, etc., that's becoming the norm.

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Meeting some new people -- it's always good to introduce new personalities into one's life provided they don't have too much of a flake factor. The timing is good because some funky things are going on in my personal life. Typical relationship boy/girl stuff -- does anyone ever get relationships right? Things that make you go Hmmmm.